NO8DO

Never have I ever found a city with such a bond with their flag like Chicago... The flag is such a mode of pop culture in the city, and has so much meaning behind it, I couldn't imagine Chicago without it. Never have I ever been to a city that feels such a connection to one image the way Chicago does with their flag... until now. Just like in Chicago, it is not something that jumps out at you, but once you notice it, it is everywhere. Sevilla is the same way.

NO8DO is the officialmotto of Sevilla, and has several stories behind it. It has morphed into the phrase, "no-medeja-do" which is short for "no me he dejado," or Sevilla has not left me. Other versions include "Sevilla has not left my heart," which has been coined by the tourism industry as well. According to legend, it originated when King Alfonso X's son, Sancho IX of Castille tried to remove him from power. It also probably derived from the Latin phrase, "Nomine Domini" which translates to "in the name of the Lord," but has been so morphed, it doesn't mean that anymore. This logo is plastered all over the city, on bike racks, sewer covers, bus stops, and even Christopher Columbus's tomb. Much like the Chicago flag, people get it tattooed on their bodies and wear clothing bearing the logo. Pretty cool.